Loop King Laces was born when Founder Jay R. got tired of having to buy cheaply made shoelaces to put them in his expensive kicks. The laces on the market just didn't suit the standards of sneakers worth hundreds, and even thousands of dollars. Seeing this as a huge gap in the sneaker industry, Jay set to create luxury shoelaces with golden tips. Loop King Laces stands for its luxury and quality shoelaces, and that's what people come to us to for.
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