Search Engine Marketing (SEM): What It Is & How to Do It Right

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.