It all starts with the Brand. But after 30 years and countless branding and imaging campaigns, we've learned that Brand building is much more a product of what you do, rather than what you say. Our experience with some of the strongest brands in the world has led us to a simple definition of the word Brand:
A Brand is a promise.
The customer's interpretation of advertising messages as well as his or her experience at the point of engagement, must agree with that promise.
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