Alyx began her career in the vibrant world of independent filmmaking, a foundation that honed her creative and storytelling prowess. Transitioning into the corporate sphere, Alyx joined a United Airlines-owned loyalty company, initially in a customer service capacity, which quickly evolved into a pivotal role in the marketing department. There, she managed an annual budget of $10 million, mastering the intricacies of digital marketing and cultivating pivotal communication skills across diverse teams, from engineers to C-level executives.
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