BetKing is a digital entertainment and sports technology business that owns and operates its own proprietary platform and product portfolio. This scalable capability enables the Group to take a customized approach to entering new industries and markets. The Group entered the African market in 2018 and has already grown to be a major player in the Region – driven by a strong focus on sports entertainment experiences delivered by their in-house digital sport-tech platform, combined with a customer-centric approach to distribution across retail and online channels, strong localised regulatory relationships and a brand portfolio that customers recognize and trust. This tailor-made approach, driven by an exceptional leadership team from a range of high growth sectors, has powered the rapid growth of the Group in the Region.
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